1.Advertise your web site with banner ads that are animated
and include a call to action. You must grab people's attention
and get them to click. For example, you could have flashing
lights like they use in Las Vegas. Another example, you could
use
"Click Here Now" or "Click Here To Visit".
2.Use pop-up windows or advertisements on your web site.
They grab your visitor's attention because they jump right out
at them. For example, you could use one to get people to
subscribe to your free e-zine. Another example, you could offer
them a surprise bonus for buying in the next few minutes
with a timer counting down.
3.Buy Internet business books, e-books, private site
memberships, etc. Study and learn all the new web site
promotional ideas you can. For example, take notes either while
you’re reading the e-book, or afterwards. Write down a list of
tips you could apply or use for your own business.
4.Analyze all your promotional efforts. Concentrate on the ones
that work and drop the ones that don't. Don't waste your
valuable time. For example, if you have an affiliate program that
hasn't made a sale for two months, drop it or test a different
ad. You want all of the ‘real estate’ space on your web site
making
some kind of profit for your business.
5.Get the most from each one of your visitors. Ask them to
subscribe to your e-zine, participate on your message board,
bookmark your site, etc. One of the most effective ways to
persuade people to do anything is to give them a freebie or
strong benefit for taking the action you want them to. For
example, "Get 4 Free Profitable E-books For Subscribing To My
E-zine!"
CHAPTER 2
6.Use text links if your banner ads are not pulling traffic. People
don't ignore text links as much as they do banner ads. You
should treat your text link like a sales letter headline. For
example, "How To ...”, “FREE...”, “Breaking News!....”
“Warning!....”, “....Exposed!” etc.
7.Trade content with other e-zine publishers or web sites. This
is a powerful and effective way to place your links on other
targeted web sites. For example, trade articles with other e-zine
publishers. Another example, you could trade free e-books and
give them away to each other.
8.Keep your product available for your customers at all times. If
you have to back-order it, they may end up canceling their
order. For example, you could say on your web site "Always In
Stock", "Products On Hand", " No Shipping Delays", "Always
Available", etc.
9.Use content on your web site which people can skim through
easily. Most people don’t have much time so try using lists,
short tips, short articles, etc. For example,
*How To....
*5 Ways To....
*Discover...
10.Add a message board or chat room to your web site. If
people enjoy it, they will revisit your web site to participate
regularly. For example, if someone visits your message board
and asks a questions, then later on someone answers it, that
person will come back and visit if they ever have another
problem.
CHAPTER 3
11.Allow people to reprint your articles on their web site, in
their e-zine, newsletter, magazine or e-books. Include your
resource box and the option for article reprints at the bottom of
each article. For example:
“Larry Dotson is the co-author of "Subconscious Internet
Marketing". Inside this e-book you'll learn 746 reasons why
people buy your products! Visit:
http://www.subconsciousinternetmarketing.com Feel free to
reprint this article on your web site or in your e-zine, just
include the resource box.”
12.Allow people to use any of your freebies as free bonuses for
products or services they sell. Include your ad on all your
freebies. Some people only give away freebies in order to allow
other people the right to give them away.
You could also give them the right to include a freebie with their
own product as a bonus. For example, "Feel free to use this free
e-book as a bonus product!"
13.Allow people to use your online discussion board for their
own web site. Some people don't have one. Just include your
banner ad at the top of the board. For example, you could say,
“Don't have your own discussion board? Link to ours and invite
your visitors to use it.”
14.Allow people to sign up for a free web site on your server.
Since you are giving away the space, require them to include
your banner ad at the top of the site. For example, you could
say, "Get 20 MB Of FREE Web Space In Exchange For Placing
Our Small Banner At The Top Of Your Web Site!"
15.Allow people to add their link to your free web site directory.
Just require that they return a link back to your web site,
advertising your directory. For example, you could say, "Add
Your Own Listing In Exchange For Linking Back To Our Web
Site!" Another example, "Add Your Own Listing! All We Ask Is
That You Link Back To Our Web Site
